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Ralph B. Ibarra

DiverseAmerica Network

Cell/Text: (253) 653-4645

New Media Utilization

Video Content

Every day millions of people use Web-based technology-driven means to seek goods and services.  As such, engaging customers using online tools is essential for prospecting, enabling transactions, introducing new products, and delivering customer service.  Furthermore, traditional media – newspapers, magazines, radio and television – is losing its impact and relevance.  Moreover, the cost-effectiveness of utilizing New Media is dramatic and offers targeted and effectual methods that are measurable.

Through it strategic partnership with ProMotion Arts, DiverseAmerica Network has directed the production of videos to underscore its clients’ objectives through new media utilization. 


Washington State National Guard – This video was continuously played at Ft. McCoy, WI during the demobilization and processing of the returning Washington Army Nation Guard 81st Brigade Combat Team who served in support of Operation Iraqi Freedom from August 2008 to August 2009.

The Russell Group – This video profile of a Minority Business Enterprise (MBE) is an example of how captioning can be included to facilitate accessibility when content is delivered via the Web to any stationary or mobile device.